Helping businesses design thoughtful, research-led digital experiences focused on usability, accessibility, and measurable outcomes.
About Me
I bring an engineering perspective and a problem-solving approach to the realm of UX design. My passion lies in crafting accessible products and experiences that resonate with users, seamlessly blending functionality with an intuitive appeal.

Currently, I am leveraging my industry insights as a demonstrator at Birmingham City University, fostering the next generation of UX designers.
Key Achievements
- Improved checkout conversion by 20% through redesign of product listing and checkout flows
- Contributed to 5–30% year-on-year profit growth across multiple e-commerce clients
- Reduced customer support queries by simplifying checkout flows, improving error handling, and acting on user feedback.
- Minimized development rework by validating designs early with prototypes and testing
Experience
Birmingham City University, England
BHS Solutions, India
Skills
Core Competencies
- End-to-End UX & Product Designer (Discovery to Delivery)
- User Research (Interviews, Usability Testing, Task Analysis, Cultural sensitivity)
- Wireframing & Prototyping (Low to High Fidelity)
- Interaction Design & Scalable UI Design
- UX Strategy & Product Thinking
- Accessibility & Inclusive Design (WCAG 2.1)
- Agile & Scrum Methodologies
Tools & Technologies
- Design & Prototyping: Figma, Adobe XD, Sketch, Axure RP
- Research & Collaboration: Miro, Jira, Confluence
- Front-End & Styling: HTML, CSS, JavaScript, LESS, SASS, Bootstrap, Tailwind CSS
- CMS, Framework & E-commerce: Magento 2, Shopify, WordPress, React
- Others: Photoshop, GitHub, Putty, VS Code, Generative AI (UX workflows, education, research support)
E-commerce UX/UI Redesign & Magento Migration
Homescapes Online is a large e-commerce platform serving a high-volume retail audience. The business needed to modernize its UI, improve mobile performance, and migrate from Magento 1 to Magento 2 without disrupting conversions or revenue.
Focus: Conversion optimization, responsive design, performance, usability
Sooners Distributors
Project Planning, UI Design and Development, Loading Speed Optimization, Feature integration like Shipping, Advance Product Search, Web App, etc.

