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United Kingdom
Hello, I’m a UX & Product Designer

Helping businesses design thoughtful, research-led digital experiences focused on usability, accessibility, and measurable outcomes.

Birmingham, United Kingdom
Discovery to Delivery
UX Strategy & Product Thinking
User Research
Accessibility & Inclusive Design

About Me

I bring an engineering perspective and a problem-solving approach to the realm of UX design. My passion lies in crafting accessible products and experiences that resonate with users, seamlessly blending functionality with an intuitive appeal.

LinkedIn

Currently, I am leveraging my industry insights as a demonstrator at Birmingham City University, fostering the next generation of UX designers.

Key Achievements

  • Improved checkout conversion by 20% through redesign of product listing and checkout flows
  • Contributed to 5–30% year-on-year profit growth across multiple e-commerce clients
  • Reduced customer support queries by simplifying checkout flows, improving error handling, and acting on user feedback.
  • Minimized development rework by validating designs early with prototypes and testing

Experience

7+ years of experience designing scalable web and e-commerce platforms used by thousands of users. Proven track record of improving conversion, engagement, and revenue through research-led design, embedded within cross-functional product teams, and stakeholder management.

Birmingham City University, England
2023 – Current

As a demonstrator for the Master’s in User Experience Design course, I bring industry expertise to guide and inspire students. Focused on hands-on demonstrations, I facilitate immersive learning experiences.

BHS Solutions, India
2016 – 2023

Contributed to cohesive projects by integrating diverse perspectives. Skilled in user-centric design, adhering to standards, and fostering effective collaboration with cross-functional teams to achieve optimal user experiences.

Skills

Core Competencies

  • End-to-End UX & Product Designer (Discovery to Delivery)
  • User Research (Interviews, Usability Testing, Task Analysis, Cultural sensitivity)
  • Wireframing & Prototyping (Low to High Fidelity)
  • Interaction Design & Scalable UI Design
  • UX Strategy & Product Thinking
  • Accessibility & Inclusive Design (WCAG 2.1)
  • Agile & Scrum Methodologies

Tools & Technologies

  • Design & Prototyping: Figma, Adobe XD, Sketch, Axure RP
  • Research & Collaboration: Miro, Jira, Confluence
  • Front-End & Styling: HTML, CSS, JavaScript, LESS, SASS, Bootstrap, Tailwind CSS
  • CMS, Framework & E-commerce: Magento 2, Shopify, WordPress, React
  • Others: Photoshop, GitHub, Putty, VS Code, Generative AI (UX workflows, education, research support)
E-commerce UX/UI Redesign & Magento Migration

Homescapes Online is a large e-commerce platform serving a high-volume retail audience. The business needed to modernize its UI, improve mobile performance, and migrate from Magento 1 to Magento 2 without disrupting conversions or revenue.

Focus: Conversion optimization, responsive design, performance, usability

Sooners Distributors

WooCommerce

Project Planning, UI Design and Development, Loading Speed Optimization, Feature integration like Shipping, Advance Product Search, Web App, etc.

Smart Parcel Box

Magento 2

Project Design, UI Design, Development, Performance Testing,

Get in touch with me

Birmingham City Center
07384106979
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